July 29th, 2016

Global Insurance Group

Established for over 100 years this global insurance group has customers in more than 150 countries, and is in the Top 10 of insurance groups in the world. Their core business includes General and Life Insurance.

Due to client confidentiality, we cannot disclose the name of this client and will therefore refer to the client as ‘the Global Insurance Group’ throughout this document.

Challenge

The global team was looking to select a preferred partner for Customer Communications Management and the Spanish subsidiary of the company was looking for a new solution to replace the DOC 1 platform.

Results

35% increase in response rates, 70% faster time to market, 50% increase in operational efficiency, alignment to global I.T. strategy and ROI in 12 months.

Solution

GMC Inspire software implemented.

Method

GMC Inspire improves customer experience, enables growth through digital channels, increases agility to meet new demands and improves efficiency in managing multiple channels.

GMC’s new solutions, roadmap and approach to the future of CCM was a key decider for us. We’re excited with the possibilities open to us with GMC Inspire- CIO, Insurance Group

The challenge

The global insurance group was looking for a single solution to two problems - the global team wanted to select a preferred partner for Customer Communications Management while the Spanish subsidiary of the company was looking for a new solution to replace the DOC 1 platform.

The solution

GMC Inspire software – Enterprise customer communications management solution for batch, interactive, on-demand and multi-channel communications. GMC Inspire was used to optimise every customer touchpoint and improve the customer experience.


Delivery and results

GMC Inspire met cross functional needs, easily integrated from DOC 1, with local PS coverage. It allows for future scope with Dynamic Communication and mobile apps. Multiple happy customers shared their GMC success stories.

• Omnichannel communications designed for customer self-service, with integrated calls-to-action across mobile, email and web allows for growth across digital channels.
• Agility to meet new demands was increased and marketing, agents and business users were empowered to make template changes quickly and easily without I.T.
• Increased efficiency in managing multiple channels, creating a single solution for managing email, SMS, print, web and automating key
communication processes.