Launched in 1994, CDS has been providing communication solutions for more than 20 years. CDS is now one of the UK’s leading agencies, providing communications to millions of people across the country. CDS focuses on high quality output, with a primary objective of ensuring that their clients deliver the right content to the right contact, in the right context. The Company also focuses on ensuring that the audience is empowered to act on the information they receive. CDS has a UK turnover in excess of £27m, with the core, 70%, coming from print and creative work. As a multi-channel communications company they continue to expand their range of services to include all elements of communications distribution.
With continuous growth through expanding its service range for new and current clients as a goal, the Company was well aware of the need to investigate new service propositions.
The Neopost solution has been in-situ for a number of months and is proving its worth in supporting CDS’ diversification strategy.
Having conducted detailed study and analysis, Neopost recommended the DS-1200 production inserter alongside the AIMS-500 insertion management system.
The implementation of the Neopost solution was supported by an accurate and expansive mobilisation and installation plan, a training programme and even advice as to the most efficient production workflow and floor layout.
Training is really good, geared to our individual needs and time scheduled to suit our needs.
- Lee Stanbrook, CDS DS-1200 Lead Operator
With continuous growth through expanding its service range for new and current clients as a goal, the Company was well aware of the need to investigate new service propositions. Having spoken to other vendors, a proactive approach from Neopost was warmly received. Neopost’s Enterprise Mail team shared the Company’s strategy around enabling diversification for printers, which resonated strongly with CDS, ultimately resulting with engaging with Neopost to invest in leading edge mail inserting technology.
The initial interest in looking to add mailing services was further bolstered by a new contract win. This contract added mailing to the printing requirement, which introduced strict and challenging timelines to the project.
In seeing Neopost as a trusted advisor to the industry, CDS were taken through a fully supported journey by the Company as to what diversification might mean for them. As part of the commercial discussions, a visit was made to Neopost’s production mail Centre of Excellence in Loughton. During this visit Neopost shared insight into diversification, an insight into document life cycles and an in-depth demonstration of the solution.
The demonstration proved successful, with CDS impressed by the core capabilities of the solution. Of particular interest was the flexibility, ease of use and the inherent robust integrity the solution offered. As a new entrant into the mailing market, however, CDS were equally interested in working with a partner that would ease this entrance and share market insight and advice. Neopost clearly fitted the bill.
With the new contract commencement date fixed, CDS needed to work with a fully supportive partner that would ensure that the tight deadline of less than 6 months was met
From CDS’ standpoint, one of the key drivers was to implement a robust platform that would support service diversification, and enable cross-selling and up-selling opportunities in the future.
The close working partnership, and openness on the part of CDS, ensured that the most appropriate solution was agreed. Having conducted detailed study and analysis, Neopost recommended the DS-1200 production inserter alongside AIMS-500 insertion management system.
Through a robust due diligence process, CDS analysed the vendor relationship, solution capability and competitive pricing to agree the Neopost recommendation. For the Company, as well as the inserting capability, it was essential that the Neopost solution integrated seamlessly with their existing document composition software. The flexibility of Neopost hardware and software ensured this was achieved.
The implementation of the Neopost solution was supported by an accurate and expansive mobilisation and installation plan. At an operational level the Company’s confidence was enhanced by the plan and the capability of the Neopost Implementation Team.
As part of the plan, Neopost also delivered a timely training programme and even advised as to the most efficient production workflow and floor layout.
During the process, the Neopost team also built a strong relationship with CDS staff, ensuring a seamless working environment.
Once the system was in place, Neopost even assisted CDS by helping to bring in a live production job, to help initiate the machine. According to Adrian Brown, Director of Print Operations at CDS, “We basically live tested the machine with a real job. The work was very challenging, but the DS-1200 ran like a dream. The tight SLA around the work was met by the system.”
Delivery and results
The Neopost solution has been in-situ for a number of months now and is proving its worth in supporting CDS’ diversification strategy. Adrian further commented “I honestly can’t remember the last time we had a problem with the system.”
The future for CDS looks extremely positive. The Company, supported by the Neopost solution and partnership, is fully confident in bringing more incremental work to the business. Going forward the Company is looking to pursue new print and mail contracts, as well as further diversification such as hybrid mail and multi-channel opportunities.
Lee Stanbrook is the lead operator for the DS-1200. Regarding the solution and support from Neopost Lee stated, “Training is really good, geared to our individual needs and time scheduled to suit our needs.” Lee further added, “The best thing about working with Neopost is that the engineer is brilliant.” Adrian also advocated this support, “There is always somebody available to talk to.”
Would CDS recommend Neopost as a partner? “Absolutely, we’ve had nothing but a positive experience.” Adrian commented.