What is Multi-channel Communications?
Multichannel communications is all about using the available technology to ensure your target audience is presented with information or the ability to react to information across multiple channels. Customers expect to receive personalised, relevant communications that capture their attention despite their busy schedule. And, they are more likely to react to your message if it is delivered via their preferred media. In practise this involves sending the right message, at the right time, via the right channel.
There are many business benefits of multichannel communications, such as;
- Increase time to market
- Ensure brand consistency
- Speed up customer acquisitions
- Reduce outsourcing costs
- Improve brand image