Personalising communications to build customer loyalty
Customers want to feel valued and personalised communications is key to achieving this. OMS enables businesses to do this in a variety of ways, from changing greetings on letters, to varying the offers, promotions and marketing material sent to each customer.
Reasons to choose output management software- Reason 6
As markets continue to become ever-more competitive, businesses are having to deliver truly engaging communication strategies to keep customers from switching to their competitors. Customers want to feel valued and personalised communications is key to achieving this. OMS enables businesses to do this in a variety of ways, from changing greetings on letters, to varying the offers, promotions and marketing material sent to each customer.
Another key function of almost all OMS solutions is the generation of barcodes and/or optical marks containing processing instructions for folder-inserters. These are read by the folder-inserter, which modifies envelope insertions accordingly. In a recent survey by Ricoh Europe, almost two thirds of consumers said brands could do more to tailor their communications to their needs – and 80 percent said they would be willing to share data to enable this.
Furthermore, automating insertions eliminates human error and ensures that each person receives the documents they are meant to. This is particularly beneficial for organisations that handle sensitive customer data, such as those in healthcare, social services, education and financial services. In fact, figures from the Information Commissioner's Office (ICO) show that sending sensitive data to the wrong recipient is one of the three most common causes of data security breaches.
The three secrets to a better customer relationship
Strong customer relationships are underpinned by communication. Brands that interact appropriately, thoughtfully and usefully with their customers can expect a high level of retention and satisfaction. As easy and as simple as that sounds, companies with even a modest sized customer-base...
Want to make your customer communications quicker, cheaper and personalised?
Talk to our experts at our Open DaysNext month, on the 18th and 19th of June, our London and Wakefield teams will throw open their doors for a series of open days. Visitors will get to see our technology up close and talk to our team about their own unique challenges.