Get your mail noticed
Small businesses could be doing more with their mail to attract the attention of their customers.
The majority of small businesses (71%) surveyed by Neopost (in conjunction with Business Info magazine) know that they are able to place company logos or messages on the outside of envelopes when using some franking machines, yet only half of them (50%) take advantage of this marketing opportunity.
Customising the outside of your envelopes allows you to communicate with your customers before they even open their mail. A unique message could grab the recipient's attention, prompting them to open their mail immediately, while displaying your company logo on every letter brings a professional image to your business.
With NeoSlogan, customising your envelopes is simple. NeoSlogan is an online application linked to your mailing system that lets you design and print messages on your envelopes. You select your machine (IN range franking machines) and choose from a free library of images.
Of the small businesses that said they do customise their envelopes, 50% regularly change what they place on the outside of an envelope. NeoSlogan enables you to enhance your customer communications by customising envelopes as and when you need. You can target customer segments with unique messages or promotions and even celebrate seasonal events.
How to strengthen customer relations
Satisfied customers results in lasting relationships, so organisations are always searching for ways to keep customers engaged. This can be achieved through exclusive deals and great customer service, but one aspect of the relationship that is sometimes deprioritised is communications.
EU GDPR: why physical mail still has a vital role to play
The EU General Data Protection Regulation (GDPR) will come into force 25th May 2018. Developed to provide consumers with more power over how their data is collected and used, it will have a huge impact on the processes used by businesses to handle information.