Digitisation for SME’s

Digitisation for SME’s

10/04/2016

In survey after survey, it is cited as the key strategic focus/challenge of our times, ahead of critical factors such as regulation and customer knowledge. Less surprising than this new-found urgency is why it has taken so long for organisations to appreciate the benefits that digitisation brings – and the dangers of ignoring its possibilities.

A new white paper by Neopost

Half-way through the second decade of the twenty-first century, digitisation has become the business community's number one priority.

In survey after survey, it is cited as the key strategic focus/challenge of our times, ahead of critical factors such as regulation and customer knowledge. Less surprising than this new-found urgency is why it has taken so long for organisations to appreciate the benefits that digitisation brings – and the dangers of ignoring its possibilities.

Digitisation is a broad term. It encompasses both the literal – the conversion of analogue information into digital formats – and the strategic – the development of a digital mindset with the aim of transforming a business, its products and its customer base.

Fundamental to digitisation in all its forms is the embrace of paperless processes as the most efficient, productive, transparent and economical method of running a business. This whitepaper is concerned primarily with digitisation as it relates to customer communications and their passage in, out and through an organisation and, in particular, the possibilities paperless working presents to cut costs, boost business agility, raise productivity and enhance customer communications.

Download Neopost’s latest Digital White Paper to find out how you can transform your business processes through the integration of printed and electronic communications.

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