The three secrets to a better customer relationship

The three secrets to a better customer relationship

Strong customer relationships are underpinned by communication . Brands that interact appropriately, thoughtfully and usefully with their customers can expect a high level of retention and satisfaction . As easy and as simple as that sounds, companies with even a modest sized customer-base can risk...
Start with data: delivering improved customer communications

Start with data: delivering improved customer communications

Data sits at the heart of business processes and a wide range of critical operations rely on it. These operations will only be smooth and efficient if data is well-managed . What’s more, an organisation’s data strategy has a big impact on customer and stakeholder satisfaction .
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