The number of different ways in which companies communicate with their customers has never been higher. This creates two important challenges for marketing communications to overcome. Firstly, are marketing messages being communicated via the right channel for the individual customer? And secondly...
When mistakes happen in business communications it can be embarrassing and costly - it can even be a security issue. If marketing mailers don’t reach their intended recipients, it’s a waste of money; if a customer is sent the wrong product information, it can jeopardise a business relationship, but...
Businesses need to communicate with an ever-increasing number of stakeholders. Everyone from customers and suppliers, to tax authorities and regulators may need to be contacted frequently. Reaching them effectively involves a growing variety of communications channels.
Ensuring that customers feel valued is key to building lasting relationships. One way of doing this is through personalisation. Offering individuals specific deals, discounts or simply understanding and acting in accordance to their preferences provides value and enhances experience.
Businesses communicate with customers through a range of channels; handling these individually can be costly and time-consuming. In this blog, we take a look at how digitisation can help.
As businesses evolve from the start-up phase, supporting the overall needs of the organisation requires a revaluation – and perhaps a complete refresh – of internal processes
