Result for "Direct Mail"

Why direct mail works in the digital age

Why direct mail works in the digital age

Businesses now have a range of electronic communications channels , so has digital superseded printed mail? While email, text messaging and social media platforms provide compelling ways to interact with customers, direct mail still has a significant role to play. The key to successful...

EU GDPR: why physical mail still has a vital role to play

The EU General Data Protection Regulation (GDPR) will come into force 25th May 2018. Developed to provide consumers with more power over how their data is collected and used, it will have a huge impact on the processes used by businesses to handle information.

How to Handle and Measure Direct Mail Response

Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships. In this blog series we’ve explored how to plan, budget and get the data for your direct mail campaign and how to manage...

How to Create, Produce and Post your Direct Mail

Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships. In the first blog in this series on how to create effective direct mail campaigns we covered the first three stages of...

How to Create Effective Direct Mail Campaigns

Direct mail is the perfect communications tool for raising awareness of your business, promoting your products, services and special offers and building customer relationships.
How the way we respond to mail changes through our lives

How we respond to mail changes through life

In the first of this blog series examining the study we looked at the influence of technology on attitudes and behaviour towards physical mail, in this concluding blog, we take a look at the similarities and differences between life stage groups in responses to and actions taken as a result of...
Face-to-face trumps email for customer communications

Face-to-face trumps email for customer communications

When talking face-to-face isn't possible, email comes out on top as the preferred means of communication for small businesses in the UK.
“Any post?” – In the digital age we all still like mail

“Any post?” – In the digital age we all still like mail

Physical mail is still an important channel for reaching current and potential customers but it’s important to get it right. An interesting recent study from the Royal Mail looks at how attitudes to mail compare across seven key life stages, from ‘fledglings’ – adults living at home – right through...

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