Strong customer relationships are underpinned by communication . Brands that interact appropriately, thoughtfully and usefully with their customers can expect a high level of retention and satisfaction . As easy and as simple as that sounds, companies with even a modest sized customer-base can risk...
For many businesses, a digital transformation across a range of processes delivers the benefits of automation . These include time and cost savings, operational efficiencies and improved consistency. However, when people work from home, processes can often drop back to a default manual approach ...
Every customer interaction presents an opportunity to make the right impression , to meet customers’ needs and to build relationships that could generate revenue for years to come. Each communication is therefore important but generating letters, mailers, emails and more is labour-intensive, time-...
The number of different ways in which companies communicate with their customers has never been higher. This creates two important challenges for marketing communications to overcome. Firstly, are marketing messages being communicated via the right channel for the individual customer? And secondly...
When mistakes happen in business communications it can be embarrassing and costly - it can even be a security issue. If marketing mailers don’t reach their intended recipients, it’s a waste of money; if a customer is sent the wrong product information, it can jeopardise a business relationship, but...
Businesses need to communicate with an ever-increasing number of stakeholders. Everyone from customers and suppliers, to tax authorities and regulators may need to be contacted frequently. Reaching them effectively involves a growing variety of communications channels.
Ensuring that customers feel valued is key to building lasting relationships. One way of doing this is through personalisation. Offering individuals specific deals, discounts or simply understanding and acting in accordance to their preferences provides value and enhances experience.
Businesses communicate with customers through a range of channels; handling these individually can be costly and time-consuming. In this blog, we take a look at how digitisation can help.
We send and receive information in many ways. Customers and potential customers are positively bombarded with messages all the time, some from you, from your competitors and elsewhere. How can you ensure your message is heard through all the noise?
