Result for "Customer Loyalty"

How to take your at-home office from semi-digital to completely digital

How to take your at-home office from semi-digital to completely digital?

For many businesses, a digital transformation across a range of processes delivers the benefits of automation . These include time and cost savings, operational efficiencies and improved consistency. However, when people work from home, processes can often drop back to a default manual approach ...
The top 5 ways mail automation improves your customer engagement

The top 5 ways mail automation improves your customer engagement

Every customer interaction presents an opportunity to make the right impression , to meet customers’ needs and to build relationships that could generate revenue for years to come. Each communication is therefore important but generating letters, mailers, emails and more is labour-intensive, time-...
Are all Customer Communications Created Equal?

Are All Customer Communications Created Equal?

The number of different ways in which companies communicate with their customers has never been higher. This creates two important challenges for marketing communications to overcome. Firstly, are marketing messages being communicated via the right channel for the individual customer? And secondly...
How to improve the security of your outgoing communications

How to improve the security of your outgoing communications

When mistakes happen in business communications it can be embarrassing and costly - it can even be a security issue. If marketing mailers don’t reach their intended recipients, it’s a waste of money; if a customer is sent the wrong product information, it can jeopardise a business relationship, but...
How to save time managing outgoing mail

How to save time managing outgoing mail

Businesses need to communicate with an ever-increasing number of stakeholders. Everyone from customers and suppliers, to tax authorities and regulators may need to be contacted frequently. Reaching them effectively involves a growing variety of communications channels.
Is sending personalised communications really that important?

Is sending personalised communications really that important?

Ensuring that customers feel valued is key to building lasting relationships. One way of doing this is through personalisation. Offering individuals specific deals, discounts or simply understanding and acting in accordance to their preferences provides value and enhances experience.
How to cut operating costs

How to cut operating costs

Operating costs can be defined as ‘ expenses associated with the maintenance and administration of a business on a day-to-day basis’ . They can include rent, bank charges and utilities. While the majority of operating costs cannot be reduced solely through internal actions – they often require...

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