July 17th, 2014

Weston School of Dancing Case Study

AutoStamp in step in the right direction for dancing school

The Weston School of Dancing, based in Chelmsford, Essex, is a dance school specialising in the teaching of Ballet, Modern Theatre dance and Musical Theatre skills. Run by Elisabeth Swan and her husband Geoff Wheatley, the school has been established for more than 60 years.

Challenge

Reduce postal costs and save time at a busy dance academy

Results 

No more guessing, no more queuing and more professional mailings.

Solution 

The compact AutoStamp franking machine connected to Credifon system for instant recrediting. 

Method 

Getting to know the client meant Neopost could offer the best solution.

 

With the integrated scales you simply put the package on, the AutoStamp works out the cost, and you can frank the correct amount every time. 

Elisabeth Swan

The Challenge 

Until their decision to purchase from Neopost, Weston used to rely totally on stamps for all their postage requirements. Elisabeth explained further, “Each term we send out more than 400 packs to all our pupils which typically include a newsletter, invoice and programmes. Running your own business frequently means working odd hours and invariably we would find ourselves doing termly mail-outs in the evenings and at weekends - typically when the Post Office is closed, frustrating if you happen to run out of stamps! Before we purchased from Neopost we had to rely on stamps and we were never sure exactly how many we would need.”

 

The Process 

The school needed a more effective way to pay for and manage their outgoing post. With AutoStamp from Neopost they can see exactly how much credit they have and can instantly recredit at any time, instead of having to count on the Post Office being open to buy more stamps. Elisabeth explained further, “Before we got our machine, sticking various combinations of stamps on a term’s mail out could take all evening. Thanks to the AutoStamp we can get the entire batch done easily within an hour.”

The Solution 

The school needed a more effective way to pay for and manage their outgoing post. With AutoStamp from Neopost they can see exactly how much credit they have and can instantly recredit at any time, instead of having to count on the Post Office being open to buy more stamps. Elisabeth explained further, “Before we got our machine, sticking various combinations of stamps on a term’s mail out could take all evening. Thanks to the AutoStamp we can get the entire batch done easily within an hour.”

Delivery and Results 

Elisabeth also finds the AutoStamp’s incorporated stock slogans are a useful facility when sending out special items of mail, “I quite often use the ‘good news’ slogan at the end of term when we’re sending out exam resultsand certificates,” Elisabeth said. With AutoStamp’s 300 dots per inch advanced inkjet technology each franked impression is crystal clear and smudge free, enhancing any business’s professionalimage.

With the facility to install your own customised design, AutoStamp means you can produce stunning graphics to accompany a slogan of your choice. Additionally using ink-jet technology means no mess when changing cartridges and long runs between cartridge changes.

Customer Feedback 

Elisabeth was also impressed with AutoStamp’s compact size and design. “I was very pleased when I realised that the AutoStamp would take the minimum amount of space in our office. Working from home we have a room in our house that we’ve converted into a small office. AutoStamp is compact enough to be placed on the corner of a desk, taking up an area no bigger than the size of an A4 piece of paper.”

 

AutoStamp is compact enough to be placed on the corner of a desk, taking up an area no bigger than the size of an A4 piece of paper.