November 6th, 2014

Veterans Charity Case Study

A leading charity for UK service veterans offers a range of products andservices with the aim of improving the lives of people with disabilitiesand supporting the men and women from UK armed forces. At one of itslocations in the home-counties, the charity provides print services for adiverse range of clients.

Challenge

Upgrade printer to meet changing market requirements.

Results 

A cost-effective trouble-free printer that has opened new revenue streams.

Solution 

AS-970C Mach 5 provides full bleed (to the envelope edge) printing using Memjet™ technology to give highly professional results.

Method

Identifying the clients needs andproviding a cost-effective solutionand full training and support.

We've been very impressed with the printer and Neopost's service.

The Challenge

As part of its offering the charity alsoprovides mailing and fulfilment servicesincluding design, assembly and despatchof direct mail marketing materials.For envelope printing, the charity wasusing an old black and white machine,as the Production Manager explains,“The existing machine was ten years oldand only printed in mono. The market had moved on and we needed to offer colour printing. We also needed betterspeed through-put and more advanced software.”

The Process

After exploring the market thecharity looked at two similar possible replacement machines, including the Neopost AS-970C Mach 5 envelope printer, “In terms of specification the two machines were very similar, but Neopost offered more sophisticated software to support their machine and it was also better priced. As a charitable organisation we always seek to minimise costs, so the Neopost machine was thenatural choice for us.”

The Solution 

In operation the AS-970C Mach 5 provides full bleed (to the envelopeedge) printing using Memjet™ technology to give highly professional results. “I have a background in printing and the output is comparable to litho quality in my opinion. The colour print 
quality and the bleed facility means we can offer specialist short run, variable data, colour envelope printing at a very cost-competitive price. This has given us a considerable commercial advantage in the market. As a result we are supplying to other print companies and alsoreceiving referrals from printers and direct marketing agencies. You could not get bleed printing with a litho process using pre-made envelopes and any litho print run has to be in thousands of items to make it economic.”

Delivery and Results 

“By opting for the AS-970C Mach 5 the charity can print as few as a couple of hundred envelopes at an economic costfor the customer. This has opened up a whole new area of business for themwhich is growing, so it’s been a very good investment.”

Customer Feedback 

The charity has also found Neopost’s after-sales service to be good, “We get regular visits from our Neopost account manager and the servicing support has been great. They respond quickly when needed, but we have had only a few callouts for the machine. It’s proved to be very reliable and we’re putting a lot of work through it.” In conclusion the Production Manager states, “It’s an excellent bit of kit, with outstanding quality for its size. Overall we’ve been very impressed with it and Neopost’s service.”