When sending mailings to clients and prospects, businesses want to achieve the highest response rate at the lowest possible cost.
Envelope address printers quickly apply names and addresses and can also overprint envelopes with colourful images and marketing messages to boost open rates.
Here are some powerful reasons why a business should start using an envelope printer.
Promote your business and generate extra revenue
Improve deliverability and open rates
Boost response rates with personalised customer mailings and bring your marketing in-house. A professional and accurately addressed envelope is far more likely to reach the addressee and to be opened.
Add marketing messages
An envelope printer can turn a blank envelope into a powerful business tool for prospects and existing customers alike and can generate extra revenue by printing sales and marketing messages onto the envelope.
The message can be changed as often as required, quickly, economically and efficiently.
The power of colour
Colour images and messages definitely drive more effective communications. Research proves that:
• Information in colour is found up to 80% faster than black and white
• Adding colour to a direct mail piece may increase response rate by up to 45%
• Colour can increase learning & retention up to 78%
• Colour is 80% more likely to be read than black & white
Improve staff productivity
No need to apply labels
Whether for marketing activities or the monthly invoice run, you want your mail to get to your customers in the shortest possible time, with no mistakes. Envelope printer’s overprint addresses on up to 39,000 envelopes an hour, avoiding the need to apply labels. You can even print on thicker documents such as magazines or newsletters.
Envelopes printers integrate easily with other mailing solutions for an efficient mailing process.
Easy to install and set up
Load the "Plug'n'Play" software onto your computer and within a few minutes you're up and running.
Access Royal Mail postage discounts of up to 23.5%
An envelope and address printer will ensure every envelope is machine readable and the address is positioned according to Royal Mail specifications. Properly formatted addresses help bulk mailings qualify for Royal Mail volume postal discounts, which reduce the cost of franked mail by up to 23.5%.
Reduce inventory and material costs
Stocking overprinted envelopes and labels is expensive is wasteful. An envelope printer will reduce your inventory and waste by printing on-demand.
Manage mailings in house
You don’t have to fit in with agency timings. With an envelope printer it can be managed in-house, so you can send what you want, when you want.
No need to hand your database over to a third party. All mailings can be handled internally with an address printer allowing you to manage your customer and prospect database internally.