How a barcode can ensure that your mail continues to deliver the goods

03/15/2016

In January 2016, Royal Mail increased the prices of its wholesale and retail bulk mail tariffs across all classes by 0.5% to 1.9%.  While the rise was below the level of previous years, businesses are becoming more conscious of the money they are spending when communicating with customers and contacts.  For enterprises that have an annual mail output of one million plus or are regularly sending large letters, finding a way to better manage postal costs is even more important. 

In January 2016, Royal Mail increased the prices of its wholesale and retail bulk mail tariffs across all classes by 0.5% to 1.9%.  While the rise was below the level of previous years, businesses are becoming more conscious of the money they are spending when communicating with customers and contacts.  For enterprises that have an annual mail output of one million plus or are regularly sending large letters, finding a way to better manage postal costs is even more important.

Many companies utilise the Royal Mail bulk mail channel to communicate their key messages every day, and Royal Mail has made a substantial investment in order to improve the services on offer to these high volume businesses.  As a result, Neopost’s Bulkmailer software with Mailmark is now available to both wholesale and retail customers.

Mailmark not only ensures that businesses are benefiting from the lowest tariffs on the market, but it also empowers them with smarter mailing campaigns and processes. It delivers detailed personalised reports, enabling businesses to see what’s working within their processes and, more importantly, what’s not.  It also provides real-time updates of the batches out for delivery and ensures inaccurate addresses are easily identifiable. All of these capabilities can be received via one simple thing, Neopost’s Bulkmailer Software with Mailmark barcode.

When mail is prepared for sending, the barcode is added.  The details of the consignment are then uploaded to the business’ eManifest on the Royal Mail Online portal.  When the mail reaches the distribution warehouse, Royal Mail uses the barcode to generate the personalised online reports.  This is where businesses can see if their mail is meeting the required specifications. Should some items not make the grade – if an envelope is the wrong size or an incorrect address is used, for example – Mailmark ensures businesses only pay for the proportion of the batch that is impacted by the error.  This not only reduces costs incurred through unnecessary printing, but it also means companies can ensure that data is kept relevant.

At Neopost we believe that all businesses should have the opportunity to experience Bulkmailer with Mailmark.  All of our high output machines are compatible with our Bulkmailer software, and businesses which adopt it today, will have far greater management of tomorrow’s postal processes and expenditure.

For further details of the Royal Mail’s offering to wholesale and retail customers, visit www.royalmailwholesale.com/

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