Get your mail noticed
Small businesses could be doing more with their mail to attract the attention of their customers.
The majority of small businesses (71%) surveyed by Neopost (in conjunction with Business Info magazine) know that they are able to place company logos or messages on the outside of envelopes when using some franking machines, yet only half of them (50%) take advantage of this marketing opportunity.
Customising the outside of your envelopes allows you to communicate with your customers before they even open their mail. A unique message could grab the recipient's attention, prompting them to open their mail immediately, while displaying your company logo on every letter brings a professional image to your business.
With NeoSlogan, customising your envelopes is simple. NeoSlogan is an online application linked to your mailing system that lets you design and print messages on your envelopes. You select your machine (IN range franking machines) and choose from a free library of images.
Of the small businesses that said they do customise their envelopes, 50% regularly change what they place on the outside of an envelope. NeoSlogan enables you to enhance your customer communications by customising envelopes as and when you need. You can target customer segments with unique messages or promotions and even celebrate seasonal events.
Be Kit Smart with Multi-Channel Communications
To produce your multi-channel communications strategy you must first understand the role and importance of the available channels. Once you have this, you can effectively construct and implement your programme. To help you do this, in this concluding blog in the series, we look at how to plan multi-channel...