Neopost is launching a new campaign to promote the business building opportunities of direct mail and in turn the capabilities of its range of folder/inserters.
Constructed as a direct mail campaign in its own right the 'FoldingStuff' campaign uses a series of mailers to introduce a character made entirely of paper money (and therefore known as 'FoldingStuff'). Through illustration and example the character highlights 'the business-changing world of Desktop Marketing' to the target audience, demonstrating how desktop marketing can be used in business today. Campaign peripherals include a 'FoldingStuff' booklet entitled 'The Easy Way to Make EXTRA Profit' which highlights examples taken from all forms of business to reiterate the advantages of desktop marketing and, obviously, a folder-inserter system.
The booklet includes examples, tips and ideas on how to use desktop publishing to create a whole range of printed materials such as seasonal catalogues, quarterly newsletters, regular and updated stock lists, appeal letters for charities and many other examples of how desktop marketing can be used to boost a business. The booklet also gives advice and tips on drafting direct mail letters and flyers, together with pointers on how to construct a good letter, how to research a customer database or start one from scratch. Using straplines such as 'Spend £640, make £22,000 extra folding stuff' the campaign shows how a small investment in folder-inserter technology can reap significant returns for a business. Real examples from real businesses back up the campaign's claims confirming that with a little more strategic thinking the potential to utilise direct mail to build new business is phenomenal.
A test mailer for the campaign was carried out in February 2003, resulting in significant positive responses, with the full campaign to be launched towards the end of May. The marketing collateral behind the campaign has been created by Manchester-based agency Hutchinson Leek, commissioned by Neopost to handle creative for Neopost's range of franking machines, folder inserters and mail equipment.
 |  |
